5/22/2023 0 Comments Philip kotler bahasa indonesia![]() ![]() ![]() He has lectured several times in Italy, Sweden, China, Japan, India, Indonesia, Australia, Mexico, Brazil, Chile, and many other countries.įor more biographical information on Philip Kotler, see My Adventures in Marketing, available at Amazon. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and others. His research covers strategic marketing, consumer marketing, business marketing, professional services marketing, and e-marketing. He is author of over one hundred and fifty articles and 90 books, including Principles of Marketing, Marketing for Hospitality and Tourism, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, The Marketing of Nations, Confronting Capitalism, Democracy in Decline, and Advancing the Common Good. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from 22 universities including Stockholm University, the University of Zurich, Athens University of Economics and Business, Budapest School of Economics and Administrative Science, the Kracow School of Business and Economics, and DePaul University. ![]() degree in economics (1953) from the University of Chicago and his Ph.D. He has been honored as one of the world’s leading marketing thinkers. Johnson Distinguished Professor of International Marketing at the J.
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